EXCLUSIVE: Ek Deewane Ki Deewaniyat makers go against the tide - refuse post-theatrical OTT deal before release, put full faith in cinemas; Milap Zaveri reveals, "Producer Anshul Garg was wooed by OTT platforms, but he said no...!"

In today's times, it is rare for a significant film to be released in cinemas without an OTT deal in place. Earlier this year, Aamir Khan chose this unconventional path with Sitaare Zameen Par. And now Ek Deewane Ki Deewaniyat is a rare film where the makers haven't given away the rights to any OTT platform. Ek Deewane Ki Deewaniyat's writer-director Milap Zaveri spoke about this aspect in an exclusive interview with Bollywood Hungama.

Milap Zaveri said, "There's a reason why I call my producer Anshul Garg as 'Sher Garg'. He was wooed by OTT platforms. But he made it clear that he didn't want to sell the film's digital and satellite rights before release. This is because he had immense faith in the film. He made it clear that he had made the film for cinemas and only after the theatrical release will he decide which platform the film should be premiered on."

Milap Zaveri also said, "It needs jigra to have such confidence."

The price for a film's OTT premiere is often related to its box office performance. Hence, now with Ek Deewane Ki Deewaniyat succeeding at the box office, it is sure to fetch a better price. Milap Zaveri excitedly agreed, "For sure!"

Also Read: Milap Zaveri ECSTATIC with Ek Deewane Ki Deewaniyat’s success: “Harshvardhan Rane has given me one of my BIGGEST hits”; also reveals, “We shot the film in JUST 35 days…”



from Featured Movie News | Featured Bollywood News - Bollywood Hungama
via

Comments

Post a Comment

Popular posts from this blog

Rajkummar Rao, Triptii Dimri and team of Vicky Vidya Ka Woh Wala Video celebrate wrap-up with a party, see photo

The wrap-up party for the much-anticipated film Vicky Vidya Ka Woh Wala Video was a star-studded affair, with the entire cast coming together to celebrate the completion of filming. With 97% of the family-oriented story complete, the film promises to take audiences on a nostalgic journey back to the vibrant 90s, featuring a stellar cast including Rajkummar Rao and Triptii Dimri. Produced by Gulshan Kumar, T-Series Films, Balaji Telefilms, and Wakaoo Films in association with Thinkink Picturez, Vicky Vidya Ka Woh Wala Video (VVKWWV) is directed by the talented Raaj Shaandilyaa. This collaboration of industry giants such as Bhushan Kumar & Krishan Kumar, Shobha Kapoor & Ektaa R Kapoor, Vipul D Shah, Ashwin Varde & Rajesh Bahl, Raaj Shaandilyaa & Vimal Lahoti, sets the stage for a film that is bound to leave a lasting impression. Crafted as a pure masala entertainer, Vicky Vidya Ka Woh Wala Video promises a perfect blend of laughter and drama, immersing viewers in the ch...
Read more

Anupam Kher on Boycott Bollywood trend, “It will not affect a film”; shares his views on Laal Singh Chaddha’s failure

“Boycott Bollywood,” a trend that began in the wake of the Sushant Singh Rajput case, gained traction on social media in recent years, with many fans calling for a boycott of Bollywood films and actors. Among many other films, Laal Singh Chaddha starring Aamir Khan was also targeted by trolls. Actor Anupam Kher, who is known for his outspoken views on a range of topics, also spoke about the same recently and suggested a way to “kill the Boycott Bollywood” trend. It all happened during his recent interaction with ANI. Commenting on the Boycott Bollywood trend, Kher asserted, “I personally feel this trend will not affect a film. If your film is good, then it will work but if your film is bad, then it will affect it but not because of the trend. Everybody has freedom of expression. If an actor, actress, or film person has the right to say anything about any situation, then he/she should also be brave enough to sort of go through the situation.” Talking in the context of Aamir Khan’s fil...
Read more

Harsh Varrdhan Kapoor criticizes Bollywood’s current state, calls for investment in high-concept films: “It’s 2025 and the films that get green-lit are films that belong in the 1980s”

Actor Harsh Varrdhan Kapoor, son of veteran actor Anil Kapoor, recently voiced his concerns about the state of Bollywood. Reacting to a social media post that declared, ‘Bollywood is finished,’ Harsh Varrdhan stated that the industry must move away from formulaic films and excessive focus on established stars. Instead, he urged producers to invest in low-cost, high-concept films that prioritize innovative storytelling. Harsh Varrdhan Kapoor on the Need for Change in Bollywood Taking to X (formerly Twitter), Harsh Varrdhan responded to a post lamenting the decline of Bollywood and the lack of active big stars. He emphasized that Bollywood’s survival should not be dependent solely on longstanding superstars but should instead focus on fresh, original narratives. “Bollywood isn’t and shouldn’t be only about stars that have been there and done that and formulaic films,” he wrote. “It’s time for producers and financiers to gamble on low-cost, high-concept films for cinemas without the usu...
Read more