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Aquaguard joins TVF’s Gram Chikitsalay Universe with two new branded content films

Eureka Forbes has extended its partnership with The Viral Fever (TVF) with a new branded content campaign featuring Aquaguard within the world of Gram Chikitsalay. The collaboration comprises two films that use the show’s characters and narrative setting to highlight different aspects of the water purifier brand, including safe drinking water and its 4-Year Unconditional Warranty. The first film focuses on the importance of consuming safe drinking water. Set within the familiar Gram Chikitsalay universe, the story uses the show’s humour and character dynamics to raise a question around the safety of drinking water before introducing Aquaguard as part of the conversation. The second film takes a different approach, focusing on the experience of owning an appliance. An unexpected repair bill becomes the starting point for a conversation around maintenance costs and the uncertainty associated with appliance ownership. The film subsequently highlights Aquaguard’s 4-Year Unconditional Warr...
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Ishaan Khatter enters a new phase as he gears up for The Royals Season 2 and Jugaadu

Ishaan Khatter is gearing up to begin shooting for the second season of Netflix’s The Royals, which is set to go on floors in September. He will be returning to headline the series as it heads into its next chapter. Alongside The Royals, Ishaan will also be seen in Jugaadu, an upcoming action comedy that marks his first “in and as” lead role in a feature film. The film marks the feature directorial debut of Palash Vaswani, best known for the acclaimed series Gullak. Recently, Palash shared a glimpse of Ishaan on his Instagram Story, writing, “Just casually dropping this story to appreciate how brilliant you are. Big hug and more power to you brother,” appreciating the actor’s work on Jugaadu. On the personal front, sources suggest, that the actor is also stepping into this new phase of his life newly single. Ishaan had been linked to model and actress Chandni Bainz for some time, although the two never officially confirmed their relationship. The pair were frequently spotted together ...
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Shaan shares his views on Saiyaara's soundtrack: "Not a fan of songs that lower your mood"; also confesses, "Never imagined 'Behti Hawa Sa Tha Woh' would become such a huge hit"

In a conversation with Komal Nahta, singer Shaan candidly opened up about certain songs and film soundtracks and made honest confessions. He admitted that he had never imagined that ‘Behti Hawa Sa Tha Woh’ from 3 Idiots (2009) would go on to become such a huge hit. Shaan was asked, “Do you get an understanding that a song is going to work?” He replied, “Not really. I’ll give you an example. I never imagined ‘Behti Hawa Sa Tha Woh’ will work in such a big way. After all, it’s a situational song. Aamir Khan is not even there when the song is played in the film. Bas ek gaadi jaa rahi hai. So, I wondered how the song would hold? Woh meri galat fehmi thi. The song had beautiful lyrics and great composition (smiles). It did so well.” ‘Behti Hawa Sa Tha Woh’ plays right at the beginning of 3 Idiots, during the opening credits. Farhan (R Madhavan) receives a call from Chatur (Omi Vaidya), who informs him that Rancho (Aamir Khan), missing for nearly ten years, has apparently been spotted in Sh...
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Like Arijit Singh, Shaan too contemplated quitting playback singing; reveals Sonu Nigam and KK warned him, “Don’t sing all kinds of songs. Keep your standard, bro”

Arijit Singh’s decision to step away from film playback singing has been one of the biggest developments of 2026. In a conversation with Komal Nahta, Shaan opened up about Arijit’s decision and revealed that he, too, had once contemplated quitting playback singing. When asked about the decision of Arijit Singh, Shaan said, “It's not like he's hung his boots. He's singing and I think he's doing a lot of playback (singing). Aisi baat nahin hai.” Why did he quit singing then? Shaan thought for a few seconds and then replied, “Only he can answer that question (laughs). However, he has recorded many songs that are yet to be released. So, in the next two years, you'll get to hear a lot of Arijit Singh.” He also added, “You never know, he can change his mind. Pathar ki lakeer pe thodi kisi ne likh diya hai.” Shaan then confessed that even he went through a similar dilemma, “I was about 33-34. It was a time when I had sung all kinds of songs. I had also won 2-3 big awards....
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Shaan reveals wife Radhika told him to NEVER act again: "Give it to me in writing; you're a very bad actor… dal roti ke vaande ho jaayenge"

Shaan began his career with Indipop songs and also appeared in their music videos before making a successful transition to playback singing in films. However, not many are aware that the singer has also acted in a few films and a web series. In a conversation with Komal Nahta, Shaan opened up about his acting career and raised laughs. Shaan said, “Only I think I am a good actor! The one person whose opinion matters to me the most is my wife (Radhika Mukherjee). And she feels that I am a very terrible actor. And I’ll tell you a story. When she was my fiancée, I had acted in a film called Daman (2001). I had gone for its dubbing. I returned and I thought that she’ll have newfound respect for me. I thought that she’ll think ‘Yeh singer toh hai hi. Ab hero bhi banne waala hai’!” Shaan continued, “However, she told me that to give it to her in writing that I should never act again in my life! I told her, ‘Don’t be so insecure. It’s not like I’ll have an affair with someone once I turn an a...
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Taapsee Pannu says Gandhari brings a different kind of rage and emotion: “This was way more emotional for me to attempt in action”

Taapsee Pannu is set to return to the action genre with her upcoming film Gandhari. Directed by Devashish Makhija and written by Kanika Dhillon, the action thriller centres on a mother’s determination to protect her daughter. The film marks Taapsee’s return to action after Baby and Naam Shabana. Speaking about what prompted her to take up another action project, Taapsee explained that she wanted the film to offer something beyond the genre itself. Taapsee said, “And Gandhari itself, I think, when I had always told her, looking forward to doing action again after Naam Shabana and Baby, it's just that I want to, the stakes should be higher. It should be better, is why I should attempt action again, not just because it's the flavor of the season. I did that way before action became the, you know, the flavor of the season genre, the spy became the flavor of the season. I did it long back. I don't want to repeat myself. I'll just do, I'll do it when I feel the stakes ar...
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Aaditi Pohankar returns as Pammi in Ek Badnaam… Aashram Season 4

Aaditi Pohankar is set to return to the world of Ek Badnaam… Aashram with the upcoming fourth season of Prakash Jha’s crime drama. The actor has begun shooting for the new instalment and will reprise her role as Pammi, a character whose journey has evolved significantly throughout the series. Pohankar has also been sharing glimpses of her shoot life on Instagram Stories, offering fans a look at her return to the sets of Aashram. Her comeback is expected to be closely watched by viewers who have followed Pammi’s transformation from an innocent wrestler to a woman determined to stand against Baba Nirala. The fourth season arrives after a considerable wait. Earlier reports suggested that the new instalment was preparing to go on floors, and recent updates have confirmed the return of key members of the cast, including Bobby Deol, Aaditi Pohankar and Chandan Roy Sanyal. In the previous season, Pammi’s quest for revenge against Baba Nirala became more intense. Her growing closeness to Bhop...
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