Rakul Preet Singh becomes the face of Wacoal India’s Lingerie Collection; fronts Autumn/Winter 2026 Campaign
Rakul Preet Singh has been named the new brand ambassador for Japanese lingerie label Wacoal in India. The actor will front the brand’s lingerie collections in the country, beginning with its Autumn/Winter 2026 campaign, titled ‘In Pursuit of Beauty’. The campaign centres on beauty as an evolving expression of individuality, with Rakul featuring in a film that explores different facets of personal style and self-expression. The visuals combine fashion and movement with glimpses of the craftsmanship behind the collection, placing the actor at the centre of the brand’s latest campaign. For Rakul, the association reflects an approach to beauty that focuses on individuality and personal growth. Speaking about the collaboration, she said, "I've always believed that the best version of you is the one you're still working on. Wacoal approaches lingerie the same way, with so much thought and care going into every detail. When something fits you that well, you stop thinking about ...