Karisma Kapoor, Princess Gauravi Kumari, and fashion influencer Masoom Minawala headline Estée Lauder’s "Night Done Right" campaign

Estée Lauder is redefining beauty sleep with the launch of its latest campaign, “Night Done Right.” Aimed at revolutionizing your nighttime skincare routine, the brand highlights the importance of nourishing and repairing your skin while you sleep. Far from just a time for rest, Estée Lauder believes your nights should be dedicated to restoring your skin to its healthiest and most radiant state.

The campaign showcases the power of a carefully curated evening skincare routine with three remarkable women as its faces: Bollywood star Karisma Kapoor, Princess Gauravi Kumari, and fashion influencer Masoom Minawala. These influential figures embody grace and strength, proving that skincare transcends age and lifestyle—what truly matters is a routine that works. Why Nights Matter More Than You Think Research has shown that poor sleep affects more than just energy levels; it also accelerates the visible signs of aging, including fine lines, uneven texture, and moisture loss. However, Estée Lauder’s decades of research have culminated in a simplified, science-backed skincare approach that works overnight to rejuvenate your skin. By following the right routine, you can wake up to skin that’s not just rested—but glowing. Hero Products for Nighttime Glow Estée Lauder’s collection of nighttime skincare heroes promises to make your evening regimen a transformative ritual:

Advanced Night Repair Eye Gel Crème: This lightweight formula targets dark circles, fine lines, wrinkles, and puffiness, revealing brighter eyes in just two weeks. Advanced Night Repair Serum: Infused with Tripeptide-32, this serum works overnight to renew clarity, reduce fine lines, and promote a smoother, more even-toned complexion, leaving skin radiant by morning. NEW Revitalizing Supreme+ Night Power Bounce Crème: Featuring CollaNight-8™ technology, this crème boosts skin's bounce in just four hours and visibly reduces fine lines overnight for firmer, plumper skin.

Together, these products provide an unbeatable formula for self-care, transforming your nights into a time for restoration, rejuvenation, and an enviable glow. Estée Lauder’s Vision for Nighttime Skincare Shagun Singh, Brand Director for Estée Lauder India, spoke about the campaign, emphasizing the brand’s commitment to nighttime skincare: “At Estée Lauder, we’ve always believed that effective skincare starts at night. Over the years we have innovated and designed routines that enable effective, overnight restoration of the skin. With our new campaign, we once again spotlight the power of expert nighttime rituals—backed by science and innovation—to help skin recover, repair, and rejuvenate and look its best by morning.”

Speaking of becoming the face of the campaign, Karisma said, "As someone who has always believed in the power of self-care, I’ve always believed that beauty is more than just what you apply—it’s about consistency and mindful rituals. Estée Lauder’s 'Night Done Right' campaign reminds women of every generation to own their nighttime routine. For me, the Advanced Night Repair Serum is more than a product—it’s a trusted companion that rejuvenates my skin while I rest."

Meanwhile, Princess Gauravi Kumari added, "Growing up, I have always believed in the power of rituals. Nighttime skincare, to me, is one such ritual—a moment of reflection and care that connects my well-being with a sense of heritage. Partnering with Estée Lauder for the 'Night Done Right' campaign is truly meaningful, as it brings together science, luxury, and self-care in a way that resonates deeply with me."

Masoom Minawala, a global influencer and entrepreneur, highlights the balance between beauty and a dynamic lifestyle. "As someone who’s constantly on the move, I know how essential it is to have a consistent routine that supports my lifestyle. Estée Lauder’s products make it easy to create a ritual that not only delivers visible results but also feels indulgent. I’m excited to represent a campaign that speaks to every woman’s need for balance, care, and confidence," she asserted.

Also Read: Salman Khan, Karisma Kapoor starrer Biwi No. 1, returns to cinemas on November 29

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