Kriti Sanon joins Pepe Jeans London as first Indian global ambassador for VERY PEPE collection: “Pepe Jeans has always stood for individuality and bold style”

Pepe Jeans London unveils its Autumn/Winter "VERY PEPE" campaign featuring Kriti Sanon. This marks her debut as the brand’s first global ambassador of Indian origin. The campaign highlights the brand’s British heritage and eclectic style against West London's vibrant streets.

Kriti Sanon embodies the Pepe Jeans DNA bold, edgy and eclectic. Reflecting on her association with Pepe Jeans, Kriti said, “Pepe Jeans has always stood for individuality and bold style. I’m thrilled to represent a brand as their global brand ambassador that not only reflects my personal style but also connects the best of London’s iconic fashion heritage with a global audience. The ‘VERY PEPE’ collection is versatile and effortlessly stylish.”

On behalf of Pepe Jeans London, AWWG’s CEO Marcella Wartenbergh stated, “We are thrilled to collaborate with Kriti Sanon as our brand ambassador. Following the incredible memorable experience of taking the leading Actor to Silverstone with Red Bull Racing by Pepe Jeans, our upcoming new campaign marks yet another exciting chapter for our brand.”

The campaign starts with an all-denim showcase against London’s red post boxes, telephone booths, and classic cars in Portobello. The second wave features smart-casual styles for women set against Notting Hill’s white facades and classic black cabs.

The collection merges contemporary fashion with heritage, focusing on denim. Key pieces include a retro dark blue wash jumpsuit, classic trench coats, leather biker jackets, wool checked coats, and floral print dresses. Versatile shirting and knitwear complete the looks, all paired with signature denim

Selected Pepe Jeans stores will feature interactive displays for the Autumn/Winter 2024 Collection. The collection is available online and in stores. Explore "VERY PEPE" and see how Pepe Jeans approaches Autumn/Winter fashion.

Also Read : Release: Kriti Sanon and Gajraj Rao praises Tumbbad, calls it “best horror film”



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