Heeramandi gets a HUGE 15 million views while Amar Singh Chamkila amasses 8.3 million views; Netflix’s FY23 revenue is Rs. 2214 cr; makes a profit of Rs. 35 cr

Netflix's Q2 earnings report has revealed impressive performance from its UK and India slates, with both regions showcasing remarkable growth and engagement. India, in particular, stood out as the second-largest contributor to paid net adds and third-highest in revenue percentage growth.

The success of Indian titles like Heeramandi: The Diamond Bazaar, with a staggering 15 million views, and Amar Singh Chamkila, with 8.3 million views, has been instrumental in driving this growth. Licensed films like Laapataa Ladies and Shaitaan have also resonated with audiences. The UK slate has equally impressed, with the British hit drama Baby Reindeer garnering 88.4 million views and 11 Emmy nominations.

Other notable performers include Bridgerton S3, Queen Of Tears, and The Great Indian Kapil Show, which have all spent multiple weeks on the global TV Top 10 list. Popular films like Under Paris, Atlas, Hit Man, and The Roast of Tom Brady have also attracted significant viewership, with the latter drawing the largest live audience yet.

Interestingly, The Great Indian Kapil Show and Heeramandi created a whopping 1.1 billion organic impressions on Netflix India's social media handles.. The platform's non-fiction content for the rest of the year promises to be equally exciting, featuring renowned artists like SS Rajamouli, Nayanthara, and Yo Yo Honey Singh.

Netflix's ability to create franchises and fuel deep fandom has been evident in the success of shows like Yeh Kaali Kaali Ankhein S2, Phir Aayi Hasseen Dillruba, and The Great Indian Kapil Show S2. The upcoming lineup of films, including Do Patti and Vijay 69, promises to cater to diverse genres and tastes.

In conclusion, Netflix's Q2 performance has been a testament to the platform's commitment to producing high-quality content that resonates with audiences worldwide.

As per a report in The Economic Times, Netflix’s paid net additions were 8 million in Q2. Last year, in the same period, the number was at 5.9 million. It’s paid subscriber base globally stood at 278 million. The net income rose 45% to $2.1 million while there was a 17% increase in the revenue for the quarter, as it stood at $9.5 million.

The Economic Times article also quoted that as per Media Partners Asia, Netflix has 12 million paid subscribers in India. Further, Netflix India had a 24% growth in FY23 with revenue amounting to Rs. 2,214 crores. It’s net profit was Rs. 35 crores, a 75% jump.

Also Read: Heeramandi actor Jason Shah opens up about battling sex addiction: “I can definitely say I was addicted to…”



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