Trade Experts unite on Coolie vs War 2 clash: Coolie may have nibbled, but War 2 ate itself
When War 2 released, it entered cinemas alongside Coolie, the southern behemoth fronted by Rajinikanth and Nagarjuna, with the added curiosity factor of an Aamir Khan cameo. On paper, this seemed like a clash of titans across regions. But did Coolie actually dent War 2’s box office numbers - or were the latter’s problems more internal? The trade’s verdict is fairly consistent: competition may have nibbled away at the margins, but the real culprit was the content. Taran Adarsh admitted that Coolie had some effect, particularly in Tamil Nadu, Hyderabad and certain southern circuits, “Marginally. In Tamil Nadu and Hyderabad and few other sectors also. I am definitely not denying that. But looking at the content, the solo release would have only marginally helped. What after that? It doesn’t work that way as you need to have content. This is what a lot of exhibitors have told me post release when they saw the film - that they really need to work on the script; there has to be some change....